We help veterans who are passionate about health and wellness to find success after the military in the fitness industry.

The goal is not just to help veterans to get certified as personal trainers, but to create a path for our servicemen and women to use their leadership skills to help improve the lives of others. For this reason our program focuses on QUALIFICATION not simply CERTIFICATION as professional in the fitness industry.


Trainer and author Dave Parise makes a case that certification does not equal qualification:

  • Let's be frank: A certification won't prepare you for training clients.

  • In order to do a great job—not just an adequate job—you have to accumulate tons of practical and varied experience. No different than any other profession: An accountant isn't ready to take on a wide variety of cases right away. Upon graduating and getting a job, he or she ideally goes to work at a firm under the supervision of an experienced mentor.

  • Personal trainers are usually thrown into the fire immediately when they start. There is little chance that a new trainer will be ready to train a 15-year-old guy wanting beach muscles and a 70-year-old woman with arthritic fingers and a torn ACL back-to-back on day one.

  • Unless a person is going to be training people exactly like themselves—which isn't likely—they'll need to work to learn new methods.

  • In addition, they are likely so far removed from being a beginner that they have forgotten how it feels to be uncomfortable and unconfident in the gym.

  • More important than choosing the "best" certification is finding a place to work that has the best opportunity for growth. This means two things:

    1. A mentor who supports the trainer and allows them to ask questions.

    2. Working with a variety of different clients.